New investment - Effektify

We’re excited to announce VNTRS has invested in Effektify, a fast-growing martech company reinventing how businesses manage marketing through AI-powered automation and strategic acquisitions.

Why this matters

An all-in-one marketing-tech platform Effektify offers an integrated solution that combines expert services with powerful AI. From self-service for small businesses to “Marketing on Demand” for growing companies, and full enterprise-grade dashboards, it’s a flexible platform designed for marketers of all sizes.

Strong growth and international presence Founded in 2021 in Halmstad, Effektify now operates from offices across Sweden, Germany, and supports over 350 clients. The company is approaching 100 MSEK in turnover and continues to expand across Europe .

About VNTRS

VNTRS is a Nordic-Baltic venture studio that invests deeply in tech founders. Combining sweat equity with hands-on support in product, design, and go-to-market, we help companies like Effektify scale through execution and strategy.

About Effektify

Effektify is a Swedish martech company delivering a unified marketing platform, where AI and human strategists work in tandem. Whether it’s self-managed ads via Effektify GO, expert-guided campaigns, or enterprise-scale dashboards, clients get transparent, data-driven marketing across channels. With key acquisitions like Aimfor and NOKOBY, plus offices in Stockholm, Halmstad, Jönköping, Berlin, and Munich, Effektify is quickly becoming a European martech powerhouse.