“We helped turn a fragmented solution into one scalable marketing analytics platform with AI insights.”
Building one product with clarity
When we joined Effektify, the product was spread across multiple tools and experiences. There was an older mobile app for smaller businesses, a separate desktop MVP for enterprise customers and an internal system supporting planning and operations. The setup made it hard to scale the product, improve onboarding and create a consistent user experience.
Effektify is a AI-driven SaaS platform that brings marketing data, analytics and insights into one place, across sources like GA4, Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads.
We helped with product strategy, UX/UI design, UX research, design system, frontend development, CMS implementation and interim product management
HOW
Platform unification, multi-segment support, scalable self-service
From complexity to an intuitive platform
We came in as a senior product partner to help consolidate the product experience, clarify the roadmap and build the new frontend platform almost from scratch.
We carried out user interviews and usability testing across enterprise and SME customers, then turned those insights into a clearer product direction. From there, we designed and built key parts of the new platform, including dashboards, AI insights, onboarding-related flows, marketplace, chat support, knowledge hub and the connections experience. We also built a new design system, implemented Strapi as CMS, and helped establish a more scalable dashboard structure and product development process.
Built for scale — without slowing down
We helped Effektify move from fragmented product tracks to one stronger platform direction. We built almost the entire new frontend and design system in React and TypeScript, while also shaping the product structure, UX and roadmap together with the leadership team.
The result was a more scalable setup for dashboards, AI-enabled insights and future self-service onboarding, alongside better internal collaboration between business, design and tech.